The two operations will merge and be housed in Sportingbet's London Sign up for free specialised news bulletins. Register Now. The chief executive of Sportingbet has described Unibet's withdrawal from a possible merger with the British sportbook as “very unfortunate”, and admitted. Already. Discussions over a possible merger between online gaming operator Sportingbet and Sweden-based counterpart Unibet have been called off. . Experience the captivating сascade slot, where Gems of different levels form clusters and merge into higher-value symbols, all while enjoying the Free Spins. * Sportingbet, the online gambling operator, is examining a merger with Unibet, its Swedish rival, that would create a £ million group. Merge Up Slot Game by BGaming at LiveBet Casino: enjoy Merge Up free play in demo mode or get a % Bonus for real online wins! I am trying to come up with the most lopsided bet I could possibly do for In practice this means that you cannot combine too many bets to. ONLINE bookmaker Sportingbet has confirmed talks with “different parties” following reports the group is considering merging with Swedish. The Aim-listed internet betting and gaming group, which last month held talks with rival Empire Online about a £m merger but subsequently. * CVC.