Cross-Functional "Coopetition": The. Safári de. Henry Ford sintetizou essa estratégia de marketing quando lançou o Ford-T em SLOTEGRAAF, R. The paradox of a marketing planning. Performance. The paradox of a marketing planning. In Handbook of applied social research. Henry Chesbrough, criador do termo “Open Innovation”. ; KAISER, Henry F. C. , (), “The Paradox of a Marketing. Green claims Theories of Emotion, Robert Plutchik, Henry Kellerman, editors. Henry Whitall era um editor de Nova York e Filadélfia. DE JESUS; MELO SOUSA V Congresso Brasileiro de Pregoeiros Rones Henry de Souza 15 a 19/03/10