But in the end, no. . Williams made his fortune putting up apartments in Melbourne's suburbs but made his name building the city's Crown Casino in the s. Yet his record as a property developer contains few successes. Crown insiders say Williams, who was accustomed to ruling unchallenged in his beloved casino, had been reasserting himself for more than six. Mayne said the casino's true mastermind was Lloyd Williams, who “went after the high rollers far more aggressively than any other casino”. He has casinos throughout Australia, Asia, Europe and is branching into Las Vegas. Lloyd Williams;; Pic Jason South; Age Gen / Pic. Melbourne-born Williams, who first made his money in real estate, then as a leviathan property developer – his company, Hudson Conway, built. Packer is a global gambling giant. Crown is Australia's largest casino and one of. Description Under pressure: Casino chief Lloyd Williams outside his offices in South Melbourne yesterday. The Crown Casino boss is one of Australia's best-known businessmen. He is the founder of Crown Casino and Entertainment Complex, established in , located in Melbourne, Victoria.